Mobile business technology is arriving fast, making it possible for businesses to combine process agility with technical agility in entirely new ways -- and achieve powerful competitive advantage. In this business-focused book, leading consultant Nicholas D. Evans cuts through the hype, clearly articulating the business strategies and execution techniques that are already driving value for early m-Business adopters. The book relies extensively on real-world case studies, presents tested metrics, and covers the entire process of deploying m-Business applications, from start to finish. From start to finish, Evans approaches the wireless Web from the hard-nosed perspective of the business strategist and those responsible for executing on m-Business initiatives. He walks through the design of an m-Business, introducing new process models for m-Business agility, and showing them at work in the Fortune 500 and other leading companies. He then introduces a complete strategic roadmap for m-Business, shows how to transform your m-Business goals into a working architectural framework that can evolve based on growth and experience, and walks through technology selection and implementation. For every decision-maker.
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