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Pocketbook Power 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Bernice Kanner 作者

McGraw-Hill Companies

译者

2004-04-01 出版日期

224 页数

USD 26.95 价格

Paperback

丛书系列

9780071737753 图书编码

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发表于2024-11-26

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Pocketbook Power 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Pocketbook Power 在线电子书图书描述

While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In "Pocketbook Power "noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically transformed the face of advertising and marketing over the past several decades. Combining compelling demographic and statistical information with eye-opening and entertaining "tales from the trenches," she explores how the ad world has responded to a female-dominated marketplace. Industry sector by industry sector, Kanner describes successful approaches that have been used to reach women consumers of apparel, financial services, health care, technology, and more. An entertaining and informative look at how today's women-dominated marketplace is shaking up the status quo on Madison Avenue Anatomizes some of the most successful (and unsuccessful) women-oriented campaigns of all times

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