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Pocketbook Power 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Bernice Kanner 作者

McGraw-Hill Companies

譯者

2004-04-01 出版日期

224 頁數

USD 26.95 價格

Paperback

叢書系列

9780071737753 圖書編碼

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發表於2024-11-29

Pocketbook Power 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Pocketbook Power 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Pocketbook Power 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Pocketbook Power 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Pocketbook Power 在線電子書圖書描述

While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In "Pocketbook Power "noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically transformed the face of advertising and marketing over the past several decades. Combining compelling demographic and statistical information with eye-opening and entertaining "tales from the trenches," she explores how the ad world has responded to a female-dominated marketplace. Industry sector by industry sector, Kanner describes successful approaches that have been used to reach women consumers of apparel, financial services, health care, technology, and more. An entertaining and informative look at how today's women-dominated marketplace is shaking up the status quo on Madison Avenue Anatomizes some of the most successful (and unsuccessful) women-oriented campaigns of all times

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