Marketing Theory 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Michael J. Baker 作者

Cengage Learning EMEA

译者

2000-3-9 出版日期

320 页数

USD 58.95 价格

Paperback

丛书系列

9781861525932 图书编码

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Marketing Theory 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Marketing Theory: A Student Text is a collection of original contributions on the subject of marketing theory from area specialists. It provides a number of concise, authoritative and clear summaries of aspects of marketing theory, which form the foundations on which the discipline and practice of marketing is based. Marketing Theory: A Student Text begins with an exposition and justification of the proposition that marketing is a universal discipline. Marketing is a synthetic discipline in the sense that it draws together and integrates ideas and concepts from other long-established and recognised social sciences such as economics, psychology and sociology but differs from them in its holistic approach to understanding the nature and satisfaction of human needs. As a result of this synthesis and integration marketing has developed distinctive theories and practices of its own in areas such as consumer behaviour, segmentation, targeting and positioning, the concept of the marketing mix, etc.

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