Marketing Theory 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Michael J. Baker 作者

Cengage Learning EMEA

譯者

2000-3-9 出版日期

320 頁數

USD 58.95 價格

Paperback

叢書系列

9781861525932 圖書編碼

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發表於2024-11-25

Marketing Theory 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Marketing Theory 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Marketing Theory 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Marketing Theory 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Marketing Theory 在線電子書圖書描述

Marketing Theory: A Student Text is a collection of original contributions on the subject of marketing theory from area specialists. It provides a number of concise, authoritative and clear summaries of aspects of marketing theory, which form the foundations on which the discipline and practice of marketing is based. Marketing Theory: A Student Text begins with an exposition and justification of the proposition that marketing is a universal discipline. Marketing is a synthetic discipline in the sense that it draws together and integrates ideas and concepts from other long-established and recognised social sciences such as economics, psychology and sociology but differs from them in its holistic approach to understanding the nature and satisfaction of human needs. As a result of this synthesis and integration marketing has developed distinctive theories and practices of its own in areas such as consumer behaviour, segmentation, targeting and positioning, the concept of the marketing mix, etc.

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