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Harry Beckwith 作者

Business Plus

译者

2011-1-26 出版日期

336 页数

USD 24.99 价格

Hardcover

丛书系列

9780446564144 图书编码

Unthinking 在线电子书图书标签: 营销消费者行为学创意互联网 2014

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Unthinking 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.

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