" Influence is the essential guide to a revolutionary trend that will completely alter our world. Everyone needs to read this book to comprehend the sea-change that's coming. Dychtwald's mesmerizing and insightful book takes us all on a journey into our future. Get ready."
--Dr. James Canton, CEO and Chairman, Institute for Global Futures "It's rapidly dawning on women that their growing economic power offers a tremendous opportunity to . . . change lives, markets, and the environment, simultaneously. Maddy Dychtwald has captured this speeding train with insight, data, and substance . . . A must-read."
--Cathie Black, President, Hearst Magazines "When you read this information-packed, story-filled, and very encouraging book, you'll feel renewed hope that women will be able to shape the future significantly, for the good of all of us."
--Andrea Dew Steele, Founder and President, Emerge America " Influence shows us a tectonic shift in gender roles, responsibilities, and possibilities . . . a book with the potential to change the consciousness of everyone who reads it , and, so, to help bring about the very improvements it describes."
--Congresswoman Cathy McMorris Rodgers (R-WA) "Dychtwald's book title says it all . . . A great read for anyone who wants the latest thinking, insights, and case studies from the front lines of women's advancement efforts--and, importantly, how you as an individual can help."
--Beth Brooke, Global Vice Chair of Public Policy, Ernst & Young "Influence is an imperative measure of the great 21st-Century Economic Evolution propelled by the distinctive determination of women."
--Aude Zieseniss de Thuin, Founder and CEO, Women's Forum for the Economy & Society "Women don't usually run for elected office unless they are asked to run-- several times . . . Influence convincingly asks women--more than several times--to see their opportunities for leadership and to seize them. We know that when you add women, you change everything. Let's do it!"
--Marie C. Wilson, Founder and President, The White House Project "Dychtwald and Larson show how women are gaining power and influence . . . [and] changing the world for the better. Eye-opening and encouraging."
--Robert B. Reich, Professor of Public Policy, University of California at Berkeley, and former U.S. Secretary of Labor "In Influence , Maddy Dychtwald offers a sweeping and provocative look at the implications of the biggest demographic change of our times: the emergence of women as an economic force. Women are chafing at corporate constraints, growing their businesses, reinventing family roles, gaining voice through social media, and flexing their financial muscles. Her engaging book takes womanpower to the next level: how to exercise significant leadership to make a difference in the world."
--Rosabeth Moss Kanter, Harvard Business School Professor, Director of the Harvard Advanced Leadership Initiative, and author of Confidence and SuperCorp In the United States and in very many nations around the world, women are on the cusp of new financial power--and evidence suggests that women will use this power to improve society in ways we can only begin to imagine. Through candid interviews and lively reporting, and with exclusive research, Dychtwald reveals a huge cultural transformation that is about to occur--a true tipping point--after which more children may have quality health care and education, workplaces may be more responsive to families, men may experience new freedoms and opportunities to pursue more meaningful careers, and more corporations and nations will be led by women, and they will thrive. Dychtwald and Larson give us a sneak peek at the world turned right-side-up by women. To read this book is to prepare oneself for an altered--and improved--way of life.
这本书对于提升个人判断力的帮助,是潜移默化的,但效果却是实实在在的。我之前总觉得,面对推销或者强硬的观点时,自己总是容易在压力下屈服,觉得自己不够坚定。读完之后,我才明白,那不是我意志力薄弱,而是我没有识别出对方正在使用的“锚点”或“承诺与一致性”的陷阱。作者对于如何识别和应对这些策略的描述,简直细致入微。举个例子,书中提到的小额承诺如何导向大额承诺的模式,我在最近一次购买大件商品时成功地捕捉到了销售人员的意图,并且及时调整了自己的立场,最终避免了一次可能存在的冲动消费。这种“知道自己正在被如何影响”的能力,才是这本书给我带来的最大财富。它不是教你如何成为一个更有影响力的人,而是先教会你如何成为一个拥有强大免疫系统的心灵。读完之后,面对信息洪流,心里会多了一份清醒的笃定。
评分我承认,这本书的阅读体验,远超出了我对于一本社会心理学读物的期待。它的叙事风格非常流畅,作者似乎有一种魔力,能将那些原本晦涩的实验数据和理论模型,转化成一个个生动、贴近生活的案例。比如,关于“互惠原理”的那部分,我当时正在为工作上的人际关系头疼,结果这本书直接提供了清晰的框架来理解为什么我们总是觉得欠了别人人情,以及如何应对这种潜在的义务感。我立刻尝试在几个棘手的会议中应用了书中的一些微小技巧——不是说去操纵别人,而是更真诚、更有策略地表达善意,结果收效惊人。这不像是一本冷冰冰的学术著作,更像是一本精良的侦探小说,只是你破解的不是案件,而是人心的密码。最棒的一点是,它并没有鼓吹成为一个冷血的说客,反而是强调理解这些机制,才能更好地保护自己不被不当的影响力所裹挟。那种被赋予了“透视眼”的感觉,让我对日常社交的复杂性有了更深的敬畏。
评分我得说,这本书的知识密度非常高,但阅读起来却丝毫没有负担感,这实在是一件难能可贵的事情。它就像一本功能强大的工具箱,里面装载的不是锤子和螺丝刀,而是关于人类群体行为和个体决策的精密仪器。我特别喜欢它那种实证主义的态度,所有论点都建立在扎实的实验基础之上,这使得书中的结论具有极强的说服力。它没有采用任何花哨的语言,直奔主题,却总能以最简洁的方式击中要害。我甚至开始在和家人的日常沟通中,无意识地运用书里提到的“社会认同”原则来解释为什么某些流行趋势如此难以抵挡。这本书带来的影响是全面性的,它重塑了我对“说服”这个概念的理解——它不是一种表演,而是一门深谙人性弱点与优势的科学。它让我对世界的复杂性有了更清晰的认知,也让我对那些试图简单化复杂问题的声音保持了高度的警惕。
评分这家伙写书真是有一套,我拿起这本《影响力》的时候,心里其实是抱着一种审视的态度。毕竟市面上关于说服和心理学的书太多了,很多都是老生常谈,读起来索然无味。但这本书,怎么说呢,它给我带来了一种醍醐灌顶的感觉。作者并没有用那种高高在上的理论去说教,而是像一个经验丰富的老朋友,带着你一步步深入到人类行为模式的幽深之处。我记得有一章节特别触动我,讲的是“稀缺性”原理,以前我总觉得这只是商家促销的伎俩,但读完之后才明白,这背后蕴含着多么深刻的心理机制。它解释了为什么我们总是对“最后一天”或“限量版”的东西趋之若鹜,那种迫切感并非完全理智的产物,而是被精心设计的心理触发器所引导的。这种洞察力,让我开始反思自己在做决策时的盲点。不再是简单地接受信息,而是会下意识地去剖析信息传递背后的意图。阅读的过程,与其说是学习知识,不如说是一场对自我认知和外界互动的深度解构,非常值得花时间去细细品味,尤其是那些平日里自诩“理性”的人,更应该读读,看看自己到底有多少行为是真正由内心驱动的,又有多少是外界巧妙搭建的舞台上的应激反应。
评分说实话,这本书的结构设计简直是教科书级别的典范。每一章都围绕着一个核心的说服力支柱展开,逻辑清晰得让人拍案叫绝。我通常读书很容易走神,但捧起这本《影响力》就很难放下,仿佛作者在下一盘巨大的棋局,每一步都为你铺陈好了所有的可能性。我尤其欣赏作者在论证过程中展现出的那种严谨与幽默的平衡。他不会让你觉得你在读一本枯燥的心理学教材,而是像在听一位博学的教授,带着你参观一个充满奇特现象的心理游乐园。当我读到关于“权威性”的部分时,我立马回想起了学生时代那些盲从老师权威的经历,那种无可辩驳的压力感仿佛又回来了。这本书的价值在于,它让你意识到,那些看似不可抗瓦解的社会规范和个人偏好,其背后往往有着极其可被解释和预测的运作规律。它提供了一种审视世界的新视角,让你不再轻易被头衔、制服或复杂的术语所唬住。
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