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Global Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Gillespie 作者

译者

2010-4 出版日期

576 页数

0 价格

丛书系列

9780538473392 图书编码

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发表于2024-11-27

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Global Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Global Marketing 在线电子书图书描述

Written for an undergraduate audience, but also successfully used in post-graduate courses, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. "Global Marketing, 3e, International Edition" offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. Written with the student in mind, the Third Edition features comprehensive coverage of current topics based on the authors' extensive research and consulting experience. An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market.

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