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Biagi, Shirley 作者

译者

2009-4 出版日期

448 页数

0 价格

丛书系列

9781439041970 图书编码

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Media/Impact 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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Media/Impact 在线电子书图书描述

Consistently praised for its engaging writing style, currency, and visual appeal, "Media/Impact: An Introduction to Mass Media", International Edition, introduces students to today's converged mass mediauits industries and support industries, as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, Biagi grounds her discussion in the fact that the media are first and foremost in the business of making money, and provides concise histories of each industry before giving students an insider's look at what it is like to work in each industry. The ninth edition of this enduring bestseller offers several important new features, including a media literacy case study in each chapter; enhanced chapter review materials, including new Critical Questions; an extensive online media careers guide; and an entirely new collection of video clips with critical viewing questions.

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