Public Relations Writing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Newsom 作者

譯者

2010-2 出版日期

448 頁數

933.00元價格

叢書系列

9781439085462 圖書編碼

Public Relations Writing 在線電子書圖書標籤: Writing PR

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Public Relations Writing 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Public Relations Writing 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Public Relations Writing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Public Relations Writing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Public Relations Writing 在線電子書圖書描述

PUBLIC RELATIONS WRITING: FORM AND STYLE, International Edition combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. It will also introduce you to the different styles and techniques behind writing principles that you'll need to develop. The Ninth Edition features a "writing for select publics" section that covers Public Relations writing assignments that you'll likely come across early in your career: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports are also covered in this comprehensive guide. The new edition features a separate exercise book that contains 3 PR Scenarios and a Quick-Study for each chapter.

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