Thanks to globalization and digitalization more and more aspects of our business lives and leisure time are taking place on the internet. Consequently, there is more pressure to create the proper setting when we actually do come together. The spaces where we come into face-to-face contact with our target audiences have to be precisely arranged in order to make an impact or to communicate information effectively on an emotional level. That is why so many different creatives are currently working on developing designs in physical space.
Staging Space presents an extensive collection of work in which images and space meld seamlessly into a single narrative entity. The spectrum of examples includes exhibition and event architecture, interior design, art installation, and stage design as well as multimedia brand concepts and light projections on city surfaces. The book also features an array of hybrid solutions whose focus lies on using space to achieve pre-defined dramatic effects.
The diverse international work collected in Staging Space demonstrates inspirational new applications for aesthetics, information technology, and sales pitches. Because this work crosses boundaries between creative disciplines and defies convention, it gives us the opportunity to appreciate the added value of a well thought-out presentation in physical space. This insight is especially relevant for those working as designers, interior decorators, and set designers, but also for those in advertising and marketing.
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