Pay-Per-Click Search Engine Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Flores, Michael 作者

译者

2010-8 出版日期

395 页数

217.00元价格

丛书系列

9780470488676 图书编码

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发表于2024-11-22

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Pay-Per-Click Search Engine Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Pay-Per-Click Search Engine Marketing 在线电子书图书描述

The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular "An Hour A Day" format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected "Pay-Per-Click Search Engine Marketing: An Hour a Day" provides the tools to make the most of this important marketing method.

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