Humankind 在線電子書 圖書標籤: 廣告 文案 品牌 Brand-theory 營銷 互聯網 品牌營銷 advertisement
發表於2024-12-23
Humankind 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
世界越亂,humankind越穩。
評分商學院三年磨礪齣瞭知識體係,職場上跌打滾爬齣瞭實戰經驗,但是永遠不要因為走瞭太遠,就忘記我們為什麼齣發。群眾造就品牌是Marketing裏亙古不變的定理,所以反之品牌營銷的中心永遠不可以脫離人這個群體。這本書引發瞭市場人內心最深的反省:行動代替廣告,以人心為起點。
評分世界越亂,humankind越穩。
評分世界越亂,humankind越穩。
評分世界越亂,humankind越穩。
In 2009 for “Earth Hour,” Leo Burnett moved over a billion people to action—that’s slightly more than one out of every seven people on the planet, the largest mass participation event ever.
For the first time in Leo Burnett’s history, the company responsible for building some of the most beloved and popular brands in the world has decided to share its approach to creativity and brand building, revealing how to create brands that truly matter to people.
HumanKind is a book about people, purpose, and changing behavior, and is a firsthand look at marketing that serves true human needs and not the other way around.
HumanKind provides entree to the moment of germination within the inner sanctum of one of the advertising industry’s most creative shops through interviews, conversations, transcripts, and images.
HumanKind is fully illustrated and includes a step-by-step demonstration of how Leo Burnett is applying its unique approach to forever redefine the very nature of communications itself.
Ultimately, it’s people—not advertising agencies—who create great “people’s brands.” Brands like McDonald’s, Coke, Nintendo, Fiat, Kellogg’s, and Blackberry. Leo Burnett has always chosen to put people first, and to apply a people-centric approach to brand building it today calls HumanKind.
Welcome, to a HumanKind communications company. And welcome to the story that explains it all.
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Humankind 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024