An Introduction to Consumer Beha.....................1
Consumer Behavior Involves Feeli...................10
Who Benefits from the Study of Co...................16
Enrichment Chapter Developing In..................27
Purchase Panels.................................................33
The Negative Aspects of Consumer................39
The Psychological Core.....................................43
Consistency with SelfConcept..........................50
MARKETING IMPLICATIONS..............................57
Cognitive Style......................................................63
Exposure Attention and Perception..................69
Focal and Nonfocal Attention.............................75
MARKETING IMPLICATIONS..............................81
Knowledge and Understanding........................91
MARKETING IMPLICATIONS..............................97
GoalDerived Categories...................................104
Attitudes Based on High Effort.........................121
MARKETING IMPLICATIONS............................127
Attitudes Based on Low Effort..........................148
MARKETING IMPLICATIONS............................154
MARKETING IMPLICATIONS............................160
Summary.............................................................167
Sensory Memory.................................................173
What Is Retrieval?..............................................179
How Retrieval Is Enhanced..............................186
The Process of Making Decisions..................193
What Kind of Information Is Retr......................199
Searching for Information from.........................205
Judgment and Decision Making Based..........219
Deciding Which Brands to Consider................225
MARKETING IMPLICATIONS..............................231
MARKETING IMPLICATIONS..............................237
MARKETING IMPLICATIONS..............................243
Judgment and Decision Making Bas...............246
MARKETING IMPLICATIONS..............................252
Brand Familiarity265
PostDecision Processes271
MARKETING IMPLICATIONS278
SatisfactionDissatisfaction Base...284
The Consumers Culture299
Seniors307
Regions Across the World313
Social Class and Household Influe...325
How Social Class Changes over Time332
MARKETING IMPLICATIONS338
Values Personality and Lifestyles355
Why Values Change365
Personality371
MARKETING IMPLICATIONS378
Social Influences on Consumer Beh...385
Opinion Leaders391
Reference Groups Affect Consumer...397
MARKETING IMPLICATIONS404
Summary411
Innovations Characterized by Deg...417
MARKETING IMPLICATIONS424
Symbolic Consumer Behavior440
MARKETING IMPLICATIONS446
Special Brands454
Consumer Behavior and Marketing469
MARKETING IMPLICATIONS476
Ethical Issues in Marketing482
MARKETING IMPLICATIONS488
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