Harvey R. Shoemack is an instructor at the Illinois Institute

of Art-Chicago and Oakton Community College.

Patricia Mink Rath is a faculty member emerita at the

International Academy of Design and Technology, Chicago.

International business, especially export-import trade, is no longer an option, but a necessity for today's apparel industry to grow and generate profits -- or just to survive in the global marketplace. The decision to export or import is best based on a company or individual entrepreneur's careful and thorough analysis of its internal and external resources and capabilities. Essentials of Exporting and Importing will provide the merchandising, marketing, or business student a practical, basic guide for importing and exporting products, services, or technology. Calling upon the knowledge and expertise of industry professionals and government officials, the authors will focus on the policies, procedures, and practices essential for success in the dynamic and expanding field of international trade.

Features:

-- Overall term assignment has students develop an import/export marketing plan

-- Case studies and professional interviews draw upon real-world situations in international trade

-- Appendices include Trade Documentation and INCO Terms, The Importer's Reasonable

-- Care Checklist, Export-Import Career Capsules, and Export-Import Sources and Internet Links

-- Instructor's Guide provides suggestions for planning the course and using the text in the classroom

-- PowerPoint® Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms