Lexus 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Lexus

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Dawson, Chester 作者
John Wiley & Sons
譯者
2011-4 出版日期
284 頁數
144.00元 價格
叢書系列
9780470828045 圖書編碼

Lexus 在線電子書 圖書標籤: 管理  商業  lexus  YT  Business   


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發表於2024-11-29

Lexus 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Lexus 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Lexus 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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Lexus 在線電子書 著者簡介


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Lexus 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Lexus 在線電子書 圖書描述

20 Years of Defining Perfection The author takes us on a breathtaking "genchi-genbutu" (meaning "go and see") as if we are in Toyota City. A must-read for a car nut.

Shin Sano

CEO, Sano Research

Assistant Research Professor, Illinois Institute of Technology's Institute of Design With his strong focus on the personalities behind the brand, Chester Dawson has crafted a compelling insider look at Lexus and its whirlwind history, from the company's risky beginnings and earliest setbacks to the current challenges it faces as the number one luxury car manufacturer in the United States. Lexus: The Relentless Pursuit is an essential read that I would recommend to both Lexus enthusiasts and anyone else looking for real insight into one of the world's most successful business stories.

Kevin R.E. Watts

Editor, The Lexus Enthusiast Praise for the Hard Cover Edition Toyota is the best car company in the world. From a truck-maker in World War II to a carmaker in the 1950s to a Lexus maker in the 1980s, it excels everywhere. Chester Dawson is a Japanese-speaking investigative reporter who has got the inside story of Lexus and made it come alive.

Ezra F. Vogel

Henry Ford II Research Professor of the Social Sciences, Emeritus

Harvard University Chester Dawson brings to life the story of Lexus. This is a tale of invention, consumer insight, dedication and resolve. Dawson tells the story with drama, vision and insider detail. He unlocks the keys to how Toyota took a vague idea and turned it into a flagship brand and a new automotive icon.

Michael Silverstein

Senior Vice President, The Boston Consulting Group While Detroit is still trying to figure out how Toyota made Lexus the best-selling luxury brand in the United States, Chester Dawson has dissected the Lexus story in an enlightening way. Lexus: The Relentless Pursuit brings to life the personalities who brought about an automotive phenomenon. This is a must-read not only for car buffs, but for any manager or executive who wants to understand how to create, sustain and expand an elite brand.

Micheline Maynard

Author of The End of Detroit: How the Big Three Lost Their Grip on the American Car Market

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