The Branded Mind 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Du Plessis, Erik 作者

譯者

2011-3 出版日期

272 頁數

299.00元價格

叢書系列

9780749461256 圖書編碼

The Branded Mind 在線電子書圖書標籤: 營銷技能提高心理學互聯網 english

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發表於2024-11-26

The Branded Mind 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Branded Mind 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Branded Mind 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Branded Mind 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Branded Mind 在線電子書圖書描述

The Branded Mind is about how people think, and in particular how people think about brands. Brand choice decisions ultimately take place inside the consumer's head. Brain science, then, holds lessons for how consumers respond to brands and make purchasing decisions. Marketers and brand managers should take note.

Erik du Plessis does just that. In this, his second book, du Plessis explores what scientists have uncovered about the structure of the brain and how different parts of the brain interact. He investigates developments in neuroscience and neuromarketing and what lessons this holds for brand managers. What bearing do these developments have on current theories of consumer behavior? How can brain science contribute to marketing and brand-building strategies?

Including research by Millward Brown, The Branded Mind touches on key topics such as the nature of feelings, moods, personality, measuring the brain, consumer behavior, decision making, and market segmentation.

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