Erin Kissane is a content strategist and editor based in New York City and Portland, Oregon. She currently leads projects for content strategy consultancy Brain Traffic, and was formerly editor of A List Apart magazine, editorial director of Happy Cog Studios, and a freelance writer and editor. She blogs at Incisive.nu.
Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.
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A Book Apart出品的书都很有品质保障,而且这本书的作者由于是搞内容出身的,行文行云流水,读得甚是流畅,但这本的题目没有接触过,而面向的对象也是在大公司有财力和实力搞这个的专业人士,对我来说要深入理解有点难度。
评分不仅有对 Content Strategy 的描述, 更重要的是梳理了正确做一件事情的步骤.
评分不仅有对 Content Strategy 的描述, 更重要的是梳理了正确做一件事情的步骤.
评分A Book Apart出品的书都很有品质保障,而且这本书的作者由于是搞内容出身的,行文行云流水,读得甚是流畅,但这本的题目没有接触过,而面向的对象也是在大公司有财力和实力搞这个的专业人士,对我来说要深入理解有点难度。
评分A Book Apart出品的书都很有品质保障,而且这本书的作者由于是搞内容出身的,行文行云流水,读得甚是流畅,但这本的题目没有接触过,而面向的对象也是在大公司有财力和实力搞这个的专业人士,对我来说要深入理解有点难度。
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