Recent decades have seen a dramatic shift away from social forms of gambling played around roulette wheels and card tables to solitary gambling at electronic terminals. Addiction by Design takes readers into the intriguing world of machine gambling, an increasingly popular and absorbing form of play that blurs the line between human and machine, compulsion and control, risk and reward. Drawing on fifteen years of field research in Las Vegas, anthropologist Natasha Dow Schll shows how the mechanical rhythm of electronic gambling pulls players into a trancelike state they call the "machine zone," in which daily worries, social demands, and even bodily awareness fade away. Once in the zone, gambling addicts play not to win but simply to keep playing, for as long as possible--even at the cost of physical and economic exhaustion. In continuous machine play, gamblers seek to lose themselves while the gambling industry seeks profit. Schll describes the strategic calculations behind game algorithms and machine ergonomics, casino architecture and "ambience management," player tracking and cash access systems--all designed to meet the market's desire for maximum "time on device." Her account moves from casino floors into gamblers' everyday lives, from gambling industry conventions and Gamblers Anonymous meetings to regulatory debates over whether addiction to gambling machines stems from the consumer, the product, or the interplay between the two. Addiction by Design is a compelling inquiry into the intensifying traffic between people and machines of chance, offering clues to some of the broader anxieties and predicaments of contemporary life.
具體描述
讀後感
So it isn't really a gamble at all - in fact, it's one of the few places I'm certain about anything. 前言 书我也没看完，卡我也没抽取全（咳咳...）作为一枚游戏从业者&重度游戏玩家，看到最近新出台的19年游戏版号新规，便想随便写点什么，轻喷。 关于抽卡 或者说...
評分So it isn't really a gamble at all - in fact, it's one of the few places I'm certain about anything. 前言 书我也没看完，卡我也没抽取全（咳咳...）作为一枚游戏从业者&重度游戏玩家，看到最近新出台的19年游戏版号新规，便想随便写点什么，轻喷。 关于抽卡 或者说...
評分So it isn't really a gamble at all - in fact, it's one of the few places I'm certain about anything. 前言 书我也没看完，卡我也没抽取全（咳咳...）作为一枚游戏从业者&重度游戏玩家，看到最近新出台的19年游戏版号新规，便想随便写点什么，轻喷。 关于抽卡 或者说...
評分So it isn't really a gamble at all - in fact, it's one of the few places I'm certain about anything. 前言 书我也没看完，卡我也没抽取全（咳咳...）作为一枚游戏从业者&重度游戏玩家，看到最近新出台的19年游戏版号新规，便想随便写点什么，轻喷。 关于抽卡 或者说...
評分So it isn't really a gamble at all - in fact, it's one of the few places I'm certain about anything. 前言 书我也没看完，卡我也没抽取全（咳咳...）作为一枚游戏从业者&重度游戏玩家，看到最近新出台的19年游戏版号新规，便想随便写点什么，轻喷。 关于抽卡 或者说...
用戶評價
今年一月份讀完瞭，看瞭下記錄四個月前隻讀瞭20%真的很慢，中文小說500頁幾天就讀完瞭 原來玩老虎機不是為瞭贏錢，而是故意成癮躲避這很坑的世界 而設計者依靠此人性特質來賺錢，連殺人的槍都無法管製的國傢，老虎機當然會更泛濫。
评分說擺滿老虎機的las vegas也是美國社會的縮影
评分完全改變瞭我對賭癮人士的看法
评分完全改變瞭我對賭癮人士的看法
评分超棒的，談拉斯維加斯的賭場，從建築設計，空間情境設計，老虎機的界麵設計來抓住人的注意力。老虎機的界麵設計完全影響瞭facebook的動態下滑頁麵，主要目的是不要讓人思考。
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