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McQuail, Denis 作者

译者

2010-2 出版日期

632 页数

$ 158.20 价格

丛书系列

9781849202916 图书编码

McQuail's Mass Communication Theory 在线电子书图书标签: 传播学英文原版 Scott

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McQuail's Mass Communication Theory 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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McQuail's Mass Communication Theory 在线电子书著者简介

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McQuail's Mass Communication Theory 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

McQuail's Mass Communication Theory 在线电子书图书描述

"McQuail's Mass Communication Theory" has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature. The Sixth Edition of this bestselling textbook covers everything a student needs to know of mass communication: communication models of the sender, the message and the audience and the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. This book proves that more than ever, theories of mass communication matter for the broader understanding of society and culture. Fully up-to-date, this new edition includes: New boxed case studies on key research publications, familiarizing students with the critical research texts in the field; a new streamlined structure for better navigation; more definitions, examples, and illustrations throughout to bring abstract concepts to life; and major updates on new media, globalization, work and economy. "McQuail's Mass Communication Theory" is the indispensable resource no student of media studies can afford to be without.

McQuail's Mass Communication Theory 在线电子书下载 mobi epub pdf txt 在线电子书下载

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