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McQuail, Denis 作者

譯者

2010-2 出版日期

632 頁數

$ 158.20 價格

叢書系列

9781849202916 圖書編碼

McQuail's Mass Communication Theory 在線電子書圖書標籤: 傳播學英文原版 Scott

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發表於2024-12-25

McQuail's Mass Communication Theory 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

McQuail's Mass Communication Theory 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

McQuail's Mass Communication Theory 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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McQuail's Mass Communication Theory 在線電子書著者簡介

McQuail's Mass Communication Theory 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

McQuail's Mass Communication Theory 在線電子書圖書描述

"McQuail's Mass Communication Theory" has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature. The Sixth Edition of this bestselling textbook covers everything a student needs to know of mass communication: communication models of the sender, the message and the audience and the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. This book proves that more than ever, theories of mass communication matter for the broader understanding of society and culture. Fully up-to-date, this new edition includes: New boxed case studies on key research publications, familiarizing students with the critical research texts in the field; a new streamlined structure for better navigation; more definitions, examples, and illustrations throughout to bring abstract concepts to life; and major updates on new media, globalization, work and economy. "McQuail's Mass Communication Theory" is the indispensable resource no student of media studies can afford to be without.

McQuail's Mass Communication Theory 在線電子書下載 mobi epub pdf txt 在線電子書下載

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