Helvetica and the New York City Subway System 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Helvetica and the New York City Subway System

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Paul Shaw 作者
MIT Press
譯者
2011-2-18 出版日期
144 頁數
GBP 34.00 價格
Hardcover
叢書系列
9780262015486 圖書編碼

Helvetica and the New York City Subway System 在線電子書 圖書標籤: 設計  字體  Typography  紐約地鐵  Helvetica  Design  設計相關  指示係統   


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Helvetica and the New York City Subway System 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Helvetica and the New York City Subway System 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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Helvetica and the New York City Subway System 在線電子書 著者簡介

Paul Shaw is uniquely qualified to have written this account of the development since the mid-1960s of the New York City subway system signage.

He has a BA in American Studies from Reed College and both an MA and MPhil in American History from Columbia University. Trained as an historian, he has spent the past thirty years as a graphic designer specializing in letterforms. At the same time he has continued to research and write design history. He has received scholarships and grants from the National Endowment for the Humanities, the Smithsonian Institution, the Harry Ransom Center at the University of Texas, the American Printing History Association, the Printing Historical Society, and the Book Club of California. In 2002 he was a Fellow at the American Academy in Rome.


Helvetica and the New York City Subway System 在線電子書 著者簡介


Helvetica and the New York City Subway System 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Helvetica and the New York City Subway System 在線電子書 圖書描述

For years, the signs in the New York City subway system were a bewildering hodge-podge of lettering styles, sizes, shapes, materials, colors, and messages. The original mosaics (dating from as early as 1904), displaying a variety of serif and sans serif letters and decorative elements, were supplemented by signs in terracotta and cut stone. Over the years, enamel signs identifying stations and warning riders not to spit, smoke, or cross the tracks were added to the mix. Efforts to untangle this visual mess began in the mid-1960s, when the city transit authority hired the design firm Unimark International to create a clear and consistent sign system. We can see the results today in the white-on-black signs throughout the subway system, displaying station names, directions, and instructions in crisp Helvetica. This book tells the story of how typographic order triumphed over chaos. The process didn't go smoothly or quickly. At one point New York Times architecture writer Paul Goldberger declared that the signs were so confusing one almost wished that they weren't there at all. Legend has it that Helvetica came in and vanquished the competition. Paul Shaw shows that it didn't happen that way--that, in fact, for various reasons (expense, the limitations of the transit authority sign shop), the typeface overhaul of the 1960s began not with Helvetica but with its forebear, Standard (AKA Akzidenz Grotesk). It wasn't until the 1980s and 1990s that Helvetica became ubiquitous. Shaw describes the slow typographic changeover (supplementing his text with more than 250 images--photographs, sketches, type samples, and documents). He places this signage evolution in the context of the history of the New York City subway system, of 1960s transportation signage, of Unimark International, and of Helvetica itself.

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