Brian Wansink is an American professor in the fields of consumer behavior and nutritional science and is currently serving as the Executive Director of the USDA's Center for Nutrition Policy and Promotion (CNPP), which is charged with the 2010 Dietary Guidelines and with promoting the Food Guide Pyramid (MyPyramid).

Wansink is best known for his work on consumer behavior and food and for popularizing terms such as "mindless eating" and "health halos." His research has focused on how our immediate environment (supermarkets, packaging, homes, pantries, and tablescapes) influences eating habits and preferences. Wansink holds the John S. Dyson Endowed Chair in the Applied Economics and Management Department at Cornell University. He is the author of over 100 academic articles and books, including the best-selling book Mindless Eating: Why We Eat More Than We Think and Marketing Nutrition (2005). He is a 2007 recipient of the humorous Ig Nobel Prize and was named ABC World News Person of the Week on January 4, 2008.

This book will literally change the way you think about your next meal. Food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we’re eating—often without realizing it. His findings will astound you.

• Can the size of your plate really influence your appetite?

• Why do you eat more when you dine with friends?

• What “hidden persuaders” are used by restaurants and supermarkets to get us to overeat?

• How does music or the color of the room influence how much—and how fast—we eat?

• How can we “mindlessly” lose—instead of gain—up to twenty pounds in the coming year?

Starting today, you can make more mindful, enjoyable, and healthy choices at the dinner table, in the supermarket, at the office—wherever you satisfy your appetite.