I'll Have What She's Having 在线电子书 图书标签: 心理学 社会学 科普 社会心理学 营销 科淆 人类学 sociology
发表于2024-11-16
I'll Have What She's Having 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
一本小书,涉猎甚广~
评分人是社会动物,无意识地模仿别人,social learning...
评分人是社会动物,无意识地模仿别人,social learning...
评分人是社会动物,无意识地模仿别人,social learning...
评分地铁读物。写得并不有趣,而且全书编排有些头重脚轻。
亚历克斯•本特利(Alex Bentley) 英国布里斯托大学考古学和人类学教授。
马克•伊尔斯(Mark Earls) 作家,营销、传播与行为改变顾问,现居伦敦。
迈克尔•奥布莱恩(Michael J. O'Brien) 美国密苏里大学文理学院院长,人类学教授,人类学博物馆馆长。
译者简介:
何亚婧 上海外国语大学法语学士,巴黎高等翻译学院笔译硕士。暂居巴黎。
Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's Having, shapes--and explains--most of our choices. We're not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than "nudges" exploiting individual cognitive quirks.I'll Have What She's Having shows us how we use the brains of others to think for us and as storage space for knowledge about the world. The story zooms out from the individual to small groups to the complexities of populations. It describes, among other things, how buzzwords propagate and how ideas spread; how the swine flu scare became an epidemic; and how focused social learning by a few gets amplified as copying by the masses. It describes how ideas, behavior, and culture spread through the simple means of doing what others do.It is notoriously difficult to change behavior. For every "Yes We Can" political slogan, there are thousands of "Just Say No" buttons. I'll Have What She's Having offers a practical map to help us navigate the complex world of social behavior, an essential guide for anyone who wants to understand how people behave and how to begin to change things.
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评分面对日新月异的社会,去理解和作出反应需要过程,等我们想明白了,也已经过了这村没这个店了。在这样一个变动的环境里,没有什么理论上的最佳算法。如同计算机网络的云处理,我们所有人组成了一朵壮观的人肉思考云,无数种答案在我们之间来回穿梭,随你赞同或者反对,最后总有...
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评分作为一名住院医生,我在医疗小组里只是最初级的人员。我的顶头上司是主治医生,主治医生上面有主诊医生,主诊医生通常具有副高或以上职称,他们是你所在小组的核心与灵魂。他们所具备的医学经验与诊治原则,大多时候统而贯之,属下人马照搬做样,紧跟学习便可。总体而言,医院...
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