I'll Have What She's Having 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Alex Bentley 作者

MIT Press

譯者

2011-11-4 出版日期

160 頁數

GBP 15.95 價格

Hardcover

叢書系列

9780262016155 圖書編碼

I'll Have What She's Having 在線電子書圖書標籤: 心理學社會學科普社會心理學營銷科淆人類學 sociology

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發表於2024-07-02

I'll Have What She's Having 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

I'll Have What She's Having 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

I'll Have What She's Having 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

I'll Have What She's Having 在線電子書用戶評價

評分☆☆☆☆☆

一本小書，涉獵甚廣～

評分☆☆☆☆☆

地鐵讀物。寫得並不有趣，而且全書編排有些頭重腳輕。

評分☆☆☆☆☆

一本小書，涉獵甚廣～

評分☆☆☆☆☆

:無

評分☆☆☆☆☆

一本小書，涉獵甚廣～

I'll Have What She's Having 在線電子書著者簡介

亞曆剋斯•本特利（Alex Bentley）英國布裏斯托大學考古學和人類學教授。

馬剋•伊爾斯（Mark Earls）作傢，營銷、傳播與行為改變顧問，現居倫敦。

邁剋爾•奧布萊恩（Michael J. O'Brien）美國密蘇裏大學文理學院院長，人類學教授，人類學博物館館長。

譯者簡介：

何亞婧上海外國語大學法語學士，巴黎高等翻譯學院筆譯碩士。暫居巴黎。

I'll Have What She's Having 在線電子書著者簡介

I'll Have What She's Having 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

I'll Have What She's Having 在線電子書圖書描述

Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's Having, shapes--and explains--most of our choices. We're not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than "nudges" exploiting individual cognitive quirks.I'll Have What She's Having shows us how we use the brains of others to think for us and as storage space for knowledge about the world. The story zooms out from the individual to small groups to the complexities of populations. It describes, among other things, how buzzwords propagate and how ideas spread; how the swine flu scare became an epidemic; and how focused social learning by a few gets amplified as copying by the masses. It describes how ideas, behavior, and culture spread through the simple means of doing what others do.It is notoriously difficult to change behavior. For every "Yes We Can" political slogan, there are thousands of "Just Say No" buttons. I'll Have What She's Having offers a practical map to help us navigate the complex world of social behavior, an essential guide for anyone who wants to understand how people behave and how to begin to change things.

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