Understanding Michael Porter pdf epub mobi txt 电子书下载 2025

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琼•马格丽塔（Joan Magretta），管理咨询师和作家，《哈佛商业评论》麦肯锡奖获得者，与迈克尔•波特共事20年之久。曾经是著名的贝恩国际管理咨询公司的合伙人，也是《哈佛商业评论》的优秀撰稿人，并在20世纪90年代担任该杂志的高级战略编辑。

2002年出版《什么是管理》一书，获得波特、德鲁克等人一致好评，并被评为《商业周刊》、《经济学家》年度最佳商业图书，被一些管理专家学者称为管理的“圣经”。

出版者:Perseus

作者:Magretta, Joan

出品人:

页数:208

译者:

出版时间:2011-12

价格:$ 28.19

装帧:

isbn号码:9781422160596

丛书系列:

图书标签:

战略
商业
Porter
Strategy
管理
战略管理
经济
美国

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This is a book-length executive summary of Porter's core concepts. Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. "Understanding Michael Porter" sets the record straight, providing the first concise, accessible summary of Porter's revolutionary thinking. Written with Porter's full cooperation by Joan Magretta, former editor at "Harvard Business Review", this new book delivers fresh, clear examples to illustrate and update Porter's ideas. Magretta uses her wide business experience to translate Michael Porter's powerful insights into practice and to correct the most common misconceptions about them - for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers. An added feature is an original Q&A with Porter himself, which includes answers to managers' FAQs. Eminently readable, this book will enable every manager in your organization to grasp Porter's ideas - and swiftly deploy them to drive your company's success.

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1. 战略竞争：在于选择一条与众不同的竞争之路公司不该为了争做最好而竞争，公司可以突出特色作为竞争的目的，这一观念的核心是价值，要正和博弈而非零和博弈。 2.竞争的真正意义不在于打败对手，而在于赢利产业结构：五力模型 1）从表面看产业之间存在重大差异，但不同产...

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读不下去michael porter的人先读这本好了。非常清晰。又，之前学校用的strategy一书根本太弱。

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A precise insight into Michael's 30-year hit, and.... never been so clarified with an interpretation like this. Threre are a little, if any, mistakes, let's say minor ones in the beginning chapters made by this former Bain partner. But nobody will care since it really rocks. Recommendation:profit growth..it really presents a whole different view

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