Introduction引言Topic 1 The Changing World变化中的世界 1.1 IT信息技术 1.2 The Communications Revolution通信革命 1.3 The tnternet因特网 1.4 Globalization全球化 1.5 Ways of Working工作方式Topic 2 Business and Businesses商业与企业 2.1 Business and Businesses商业与企业 2.2 Industries and Sectors行业和部门 2.3 Starting Up投产 2.4 Corporate Structure and Legal Status企业结构和法律地位 2.5 Business Strategy经营战略Topic 3 Global Trading全球贸易 3.1 International Trade国际贸易 3.2 World Economy世界经济 3.3 Competition竞争 3.4 Global Brands国际品牌 3.5 The International Marketing Mix国际市场营销组合Topic 4 Sustainable Development可持续发展 4.1 Ethical Consumerism良知消费 4.2 Corporate Responsibility企业责任 4.3 Business Environment商业环境 4.4 Fair Trade公平贸易 4.5 Eco-tourism生态旅游Topic 5 Production生产 5.1 Manufacturing and Production制造和生产 5.2 Product Development产品开发 5.3 Quailty Control质量管理 5.4 Innovation and New Production Methods创新与新的生产方法 5.5 Production Line and Robotics生产线和机器人技术Topic 6 Sales销售 6.1 Sales销售 6.2 Distribution配送 6.3 Orders and Stock Control订单与库存管理 6.4 Sales Methods销售方法 6.5 Retailing零售Topic 7 Business Performance经营业绩 7.1 Boom and Bust繁荣与崩溃 7.2 Stocks and Shares股票与股份 7.3 Market Trends市场趋势 7.4 Companies Losing their Way迷失方向的公司 7.5 Making a Profit盈利Topic 8 Finance财务 8.1 Payment支付 8.2 Costs花费 8.3 Accounting会计 8.4 Owing Money欠款 8.5 Financing Expansion融资扩张Topic 9 Marketing市场营销 9.1 Market Research市场调查 9.2 Product Life Cycle产品寿命周期 9.3 Global Advertising全球性广告 9.4 Branding品牌打造 9.5 Pricing定价Topic 10 Increasing Sales提高销售 1O.1 Describing Trading Performance商业行为描述 10.2 Sales Objectives销售目标 10.3 The War for Sales销售战 10.4 Relocating the Business企业搬迁 10.5 Repositioni ng the Brand品牌重新定位Topic 11 Customer Service客户服务 11.1 Customer Care客户关怀 11.2 Attracting and Keeping Customers客户吸引与维系 11.3 Sta仟Training and Development员工培训与发展 11.4 Public Relations and Corporate Image公共关系与公司形象 11.5 Consumer Protection消费者保护Topic 12 Services服务 12.1 The Ma rket市场 12.2 The Service I ndustry服务业 12.3 Services and Service Providers服务和服务供应商 12.4 The Leisure Industry休闲行业 12.5 Financial Services财务服务Topic 13 Managers经理 13.1 People at the Top高层决策人员 13.2 Management and Leadership Styles管理和领导风格 13.3 Organizational Culture企业文化 13.4 Human Resou rce Management 人力资源管理 13.5 Entrepreneurs企业家Topic 14 Employees雇员 14.1 Hi ring and Fi ring聘用与解雇 14.2 Remuneration报酬 14.3 Industrial Relations劳资关系 14.4 Equal Opportunities机会均等；机会平等 14.5 Increasing Productivity提高生产率Materials Bank阅读材料Vocabulary Practice Answer Key词汇 练习答案Materials Bank Answer Key阅读材料 练习答案Index索引A Chinese-English Glossary汉英词目 对照表
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