Introduction引言Topic 1 The Changing World變化中的世界 1.1 IT信息技術 1.2 The Communications Revolution通信革命 1.3 The tnternet因特網 1.4 Globalization全球化 1.5 Ways of Working工作方式Topic 2 Business and Businesses商業與企業 2.1 Business and Businesses商業與企業 2.2 Industries and Sectors行業和部門 2.3 Starting Up投産 2.4 Corporate Structure and Legal Status企業結構和法律地位 2.5 Business Strategy經營戰略Topic 3 Global Trading全球貿易 3.1 International Trade國際貿易 3.2 World Economy世界經濟 3.3 Competition競爭 3.4 Global Brands國際品牌 3.5 The International Marketing Mix國際市場營銷組閤Topic 4 Sustainable Development可持續發展 4.1 Ethical Consumerism良知消費 4.2 Corporate Responsibility企業責任 4.3 Business Environment商業環境 4.4 Fair Trade公平貿易 4.5 Eco-tourism生態旅遊Topic 5 Production生産 5.1 Manufacturing and Production製造和生産 5.2 Product Development産品開發 5.3 Quailty Control質量管理 5.4 Innovation and New Production Methods創新與新的生産方法 5.5 Production Line and Robotics生産綫和機器人技術Topic 6 Sales銷售 6.1 Sales銷售 6.2 Distribution配送 6.3 Orders and Stock Control訂單與庫存管理 6.4 Sales Methods銷售方法 6.5 Retailing零售Topic 7 Business Performance經營業績 7.1 Boom and Bust繁榮與崩潰 7.2 Stocks and Shares股票與股份 7.3 Market Trends市場趨勢 7.4 Companies Losing their Way迷失方嚮的公司 7.5 Making a Profit盈利Topic 8 Finance財務 8.1 Payment支付 8.2 Costs花費 8.3 Accounting會計 8.4 Owing Money欠款 8.5 Financing Expansion融資擴張Topic 9 Marketing市場營銷 9.1 Market Research市場調查 9.2 Product Life Cycle産品壽命周期 9.3 Global Advertising全球性廣告 9.4 Branding品牌打造 9.5 Pricing定價Topic 10 Increasing Sales提高銷售 1O.1 Describing Trading Performance商業行為描述 10.2 Sales Objectives銷售目標 10.3 The War for Sales銷售戰 10.4 Relocating the Business企業搬遷 10.5 Repositioni ng the Brand品牌重新定位Topic 11 Customer Service客戶服務 11.1 Customer Care客戶關懷 11.2 Attracting and Keeping Customers客戶吸引與維係 11.3 Sta仟Training and Development員工培訓與發展 11.4 Public Relations and Corporate Image公共關係與公司形象 11.5 Consumer Protection消費者保護Topic 12 Services服務 12.1 The Ma rket市場 12.2 The Service I ndustry服務業 12.3 Services and Service Providers服務和服務供應商 12.4 The Leisure Industry休閑行業 12.5 Financial Services財務服務Topic 13 Managers經理 13.1 People at the Top高層決策人員 13.2 Management and Leadership Styles管理和領導風格 13.3 Organizational Culture企業文化 13.4 Human Resou rce Management 人力資源管理 13.5 Entrepreneurs企業傢Topic 14 Employees雇員 14.1 Hi ring and Fi ring聘用與解雇 14.2 Remuneration報酬 14.3 Industrial Relations勞資關係 14.4 Equal Opportunities機會均等；機會平等 14.5 Increasing Productivity提高生産率Materials Bank閱讀材料Vocabulary Practice Answer Key詞匯 練習答案Materials Bank Answer Key閱讀材料 練習答案Index索引A Chinese-English Glossary漢英詞目 對照錶
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