The A-Z of Visual Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Showing where ideas and inspiration come from, the book provides numerous strategies to help unlock the reader's creativity. Using a dynamic and easy-to-understand A-Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, each entry offering a different starting point. Looking at everything from, Art to Zeitgeist, Intuition and Instinct to Happy Accidents and Hidden Messages, the book also features a section explaining how to use the idea or technique, providing readers with an infallible 'tool kit' of inspiration. Including hundreds of inspirational quotes and packed with great examples of advertising campaigns, posters, book and magazine covers and illustrations, this is an indispensable primer that shows design students and professionals how to solve any creative brief.
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很多图用的是中国的，其次，中国印刷，再次，对启发思路很有用！
评分好书！
评分很多图用的是中国的，其次，中国印刷，再次，对启发思路很有用！
评分这本书的名字豆瓣搞错了，封面上都能看到。这是一本参考书，介绍如何将好的点子、想法给视觉化。像字典一样，从A-Z给出了很多范例和参考。由于这本书是英国人编的，所以很多案例就自产自销了。并且英国的保守势力影响深远，不管是政治还是艺术，很多激进作品也未收列在本书中。
评分好书！
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