Strategic Database Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Strategic Database Marketing

简体网页||繁体网页
Hughes, Arthur Middleton 作者
译者
2011-12-20 出版日期
608 页数
$ 67.80 价格
丛书系列
9780071773485 图书编码

Strategic Database Marketing 在线电子书 图书标签: 营销  数据库  商业   


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Strategic Database Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Strategic Database Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Strategic Database Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



Strategic Database Marketing 在线电子书 用户评价

评分

全书都是excel表格。。适合入门。。概念很好,都涵盖了。如果你是小公司,拿这个里面的想法和Google analytics结合起来,应该够热闹一下了。

评分

全书都是excel表格。。适合入门。。概念很好,都涵盖了。如果你是小公司,拿这个里面的想法和Google analytics结合起来,应该够热闹一下了。

评分

全书都是excel表格。。适合入门。。概念很好,都涵盖了。如果你是小公司,拿这个里面的想法和Google analytics结合起来,应该够热闹一下了。

评分

全书都是excel表格。。适合入门。。概念很好,都涵盖了。如果你是小公司,拿这个里面的想法和Google analytics结合起来,应该够热闹一下了。

评分

全书都是excel表格。。适合入门。。概念很好,都涵盖了。如果你是小公司,拿这个里面的想法和Google analytics结合起来,应该够热闹一下了。

Strategic Database Marketing 在线电子书 著者简介

Arthur M. Hughes is the founder and vice president of The Database Marketing Institute, Ltd. and a senior strategist at Silverpop. He has designed and maintained marketing databases for Fortune 500 companies and other organizations for the past 30 years.


Strategic Database Marketing 在线电子书 图书目录


Strategic Database Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Strategic Database Marketing 在线电子书 图书描述

Since the previous edition of Strategic Database Marketing was published in 2006, digital tools like Google, e-mail, mobile devices, and social networking sites have completely changed the game. Customer outreach knows no boundaries, program management is more complex, and smart use of databases is absolutely critical to success. With these new challenges, though, come great opportunities—and this thoroughly updated new edition has everything you need to seize them all.

Retaining all the tips, tactics, and strategies that have made Strategic Database Marketing the go-to resource for marketers who take their craft seriously, this classic guide gives you the most current tools and techniques for gathering and measuring metrics and making accurate predictions with them.

Completely revised and updated, this new edition covers all the foundational database marketing principles and practices, including:

Lifetime value (LTV)

Building profits with recency and frequency

The off-e-mail sales multiplier

Customer and subscriber acquisition

Monetary (RFM) analysis

Expanding retail store traffic

Customer segmentation

Analytics and modeling

Loyalty marketing

Measuring the impact of social media

Testing and control groups

Business-to-business database marketing

All quizzes, forms, strategies, charts, and graphs are available online for instant reference and downloads. The book also enables you to calculate the lifetime value of your subscribers and customers and sample online databases to quantify your efforts.

The personal customer information stored in your company’s database files provides you with a unique and valuable competitive advantage. But are you using that information productively? Is your data difficult if not impossible for frontline employees to access when needed?

Strategic Database Marketing, Fourth Edition, is a one-stop resource for making the best possible use of database marketing to meet your strategic goals while keeping up with the changing nature of the market.

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