Implement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--ifrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience. Offers behind-the-scenes stories from current and recent Apple insiders Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.
具体描述
读后感
1. Design makes all the difference: Create a unique competitive advantage • Beauty • Ingenuity • Charisma 2. Design the Organization • Nurture taste • Talent • Design culture 3. The product is the marketing: Great products sell t...
评分1. Design makes all the difference: Create a unique competitive advantage • Beauty • Ingenuity • Charisma 2. Design the Organization • Nurture taste • Talent • Design culture 3. The product is the marketing: Great products sell t...
评分1. Design makes all the difference: Create a unique competitive advantage • Beauty • Ingenuity • Charisma 2. Design the Organization • Nurture taste • Talent • Design culture 3. The product is the marketing: Great products sell t...
评分1. Design makes all the difference: Create a unique competitive advantage • Beauty • Ingenuity • Charisma 2. Design the Organization • Nurture taste • Talent • Design culture 3. The product is the marketing: Great products sell t...
评分1. Design makes all the difference: Create a unique competitive advantage • Beauty • Ingenuity • Charisma 2. Design the Organization • Nurture taste • Talent • Design culture 3. The product is the marketing: Great products sell t...
用户评价
第四章中自己没搞搞清楚就狂踩SkyDrive那段，真叫人觉得无语呢。有些原则其实是针对工业设计的，比如prototype在软件设计上focus不同。如果硬要比较，可以拿MacOS和iOS比。对Apple产品无上限的夸赞，对其他则无底线的踩，会降低这书的conviction.
评分知名设计公司LUNAR总裁的知名项目吐槽，很有意思。
评分知名设计公司LUNAR总裁的知名项目吐槽，很有意思。
评分第四章中自己没搞搞清楚就狂踩SkyDrive那段，真叫人觉得无语呢。有些原则其实是针对工业设计的，比如prototype在软件设计上focus不同。如果硬要比较，可以拿MacOS和iOS比。对Apple产品无上限的夸赞，对其他则无底线的踩，会降低这书的conviction.
评分第四章中自己没搞搞清楚就狂踩SkyDrive那段，真叫人觉得无语呢。有些原则其实是针对工业设计的，比如prototype在软件设计上focus不同。如果硬要比较，可以拿MacOS和iOS比。对Apple产品无上限的夸赞，对其他则无底线的踩，会降低这书的conviction.
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