The Routledge Companion to Digital Consumption 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Belk, Russell W. Prof; Llamas, Rosa; 作者

譯者

2013-2 出版日期

456 頁數

$ 231.65 價格

叢書系列

9780415679923 圖書編碼

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發表於2024-06-26

The Routledge Companion to Digital Consumption 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Routledge Companion to Digital Consumption 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Routledge Companion to Digital Consumption 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The Routledge Companion to Digital Consumption 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Routledge Companion to Digital Consumption 在線電子書圖書描述

The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age. Adopting emerging technologies easily, spending a large proportion of time online and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects basic human and consumer behaviours such as attention, learning, communications, relationships, entertainment and knowledge. The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal.

The Routledge Companion to Digital Consumption 在線電子書下載 mobi epub pdf txt 在線電子書下載

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