In Scripted Affects, Branded Selves, Gabriella Lukacs analyzes the development of a new primetime serial called "trendy drama" as the Japanese television industry's ingenuous response to market fragmentation. Much like the HBO hit Sex and the City, trendy dramas feature well-heeled young sophisticates enjoying consumer-oriented lifestyles while managing their unruly love lives. Integrating a political economic analysis of television production with reception research, Lukacs suggests that the trendy drama marked a shift in the Japanese television industry from offering story-driven entertainment to producing lifestyle-oriented programming. She interprets the new televisual preoccupation with consumer trends not as a sign of the medium's downfall, but as a savvy strategy to appeal to viewers who increasingly demand entertainment that feels more personal than mass produced fare. After all, what the producers of trendy dramas realized in the late 1980s was that taste and lifestyle were sources of identification that could much more flexibly be manipulated to satisfy mass and niche demands than more conventional marketing criteria such as generation, ethnicity, or gender. Lukacs argues that by capitalizing on the semantic fluidity of the notion of lifestyle, commercial television networks were capable of uniting viewers into new affective alliances that, in turn, helped them bury anxieties over changing class relations in the wake of the prolonged economic recession.
具體描述
讀後感
評分
評分
評分
評分
用戶評價
Post-Fordist Japan
评分作者通過對日本偶像劇的研究，錶現瞭市場分化及電視劇生産與消費之間的互動聯係，展現瞭日本電視image proliferation，以及image與敘事脫節，觀眾與現實脫節等過程，觀眾在intertextual的遊戲中習得style，此書體現瞭西方學者對現代東亞社會罕見的穿透力
评分Post-Fordist Japan
评分作者通過對日本偶像劇的研究，錶現瞭市場分化及電視劇生産與消費之間的互動聯係，展現瞭日本電視image proliferation，以及image與敘事脫節，觀眾與現實脫節等過程，觀眾在intertextual的遊戲中習得style，此書體現瞭西方學者對現代東亞社會罕見的穿透力
评分作者通過對日本偶像劇的研究，錶現瞭市場分化及電視劇生産與消費之間的互動聯係，展現瞭日本電視image proliferation，以及image與敘事脫節，觀眾與現實脫節等過程，觀眾在intertextual的遊戲中習得style，此書體現瞭西方學者對現代東亞社會罕見的穿透力
相關圖書
本站所有內容均為互聯網搜索引擎提供的公開搜索信息，本站不存儲任何數據與內容，任何內容與數據均與本站無關，如有需要請聯繫相關搜索引擎包括但不限於百度，google,bing,sogou 等
© 2025 qciss.net All Rights Reserved. 小哈圖書下載中心 版权所有