Nike Culture 在线电子书 图书标签: Goldsmiths, Branding
发表于2024-12-25
Nike Culture 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
This is my fun read of the week
评分This is my fun read of the week
评分This is my fun read of the week
评分This is my fun read of the week
评分This is my fun read of the week
This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.
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Nike Culture 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024