Wally Olins on Brand 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Wally Olins on Brand

简体网页||繁体网页
Wally Olins 作者
Thames & Hudson
译者
2005-03-30 出版日期
256 页数
USD 21.95 价格
Paperback
丛书系列
9780500285152 图书编码

Wally Olins on Brand 在线电子书 图书标签: 品牌  branding  设计  DM  Branding   


喜欢 Wally Olins on Brand 在线电子书 的读者还喜欢




点击这里下载
    

想要找书就要到 图书目录大全
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

发表于2024-12-25


Wally Olins on Brand 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Wally Olins on Brand 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Wally Olins on Brand 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



Wally Olins on Brand 在线电子书 用户评价

评分

评分

评分

评分

评分

Wally Olins on Brand 在线电子书 著者简介


Wally Olins on Brand 在线电子书 图书目录


Wally Olins on Brand 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Wally Olins on Brand 在线电子书 图书描述

"Wise, witty, readable, and very, very useful. A tour de force from the world's leading authority on branding." —Anthony Hopwood, Saïd Business School, Oxford

Brands are a cultural phenomenon of our time. Yet, whether praised or derided, they have suffered from a critical debate characterized by routine thinking, glib assumptions, or mere prejudice. Wally Olins draws on a lifetime of marketing experience to explain why it is time to throw the old mission statements away, what happens when a brand goes global, when we shouldn't automatically assume that the customer comes first, and how it might be good news that branding is set to spread even further.

Above all, Olins provides a positive rejoinder to the new orthodoxies of the "No Logo" critics of branding by showing how they confuse their views about brands with their views about capitalism. As he argues, brands are no longer just about corporations, their products and services. In fact, all the significant institutions in our lives—the towns, cities, regions, or countries in which we live, our sports teams and museums, our consumer groups and charities—are given strength, identity, a defining role, and a satisfying cohesion via branding, one of the most significant social—as well as business—developments of modern times.

Always wise, questioning, and iconoclastic, Wally Olins takes us to the literal heart of the matter: our crucial neglect of the way in which consumer decisions about brands are as emotional as all the other important decisions in our lives. For everyone in marketing, advertising, design, and business, and for anyone who wants to understand how the world works in the early twenty-first century, this is one of those rare books that breaks the mold. 55 illustrations.

Wally Olins on Brand 在线电子书 下载 mobi epub pdf txt 在线电子书下载

想要找书就要到 图书目录大全
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

Wally Olins on Brand 在线电子书 读后感

评分

评分

评分

评分

评分

类似图书 点击查看全场最低价

Wally Olins on Brand 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


分享链接





Wally Olins on Brand 在线电子书 相关图书




本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

友情链接

© 2024 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有