Principles of Pricing 在线电子书 图书标签: 价格理论 经济学 金融定价 pricing
发表于2024-11-24
Principles of Pricing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment.
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Principles of Pricing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024