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The Price Advantage (Wiley Finance) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Michael V. Marn 作者

John Wiley & Sons

译者

2004-02-04 出版日期

304 页数

USD 75.00 价格

Hardcover

丛书系列

9780471466697 图书编码

The Price Advantage (Wiley Finance) 在线电子书图书标签: pricing mackinsey

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The Price Advantage (Wiley Finance) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Price Advantage (Wiley Finance) 在线电子书图书描述

The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.

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