The Price Advantage (Wiley Finance) 在線電子書 圖書標籤: pricing mackinsey
發表於2024-11-24
The Price Advantage (Wiley Finance) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.
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The Price Advantage (Wiley Finance) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024