Crossing the Chasm 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Crossing the Chasm

简体网页||繁体网页
Geoffrey Moore 作者
HarperBusiness
译者
1999-7-1 出版日期
227 页数
GBP 17.00 价格
Paperback
丛书系列
9780066620022 图书编码

Crossing the Chasm 在线电子书 图书标签: 市场营销  方法论  商业  创业  营销  英文原著  美国  技术   


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发表于2024-12-23


Crossing the Chasm 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Crossing the Chasm 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Crossing the Chasm 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



Crossing the Chasm 在线电子书 用户评价

评分

The key to retain a smooth profit during product life cycle is knowing and obtaining different needs for different groups. It remains unclear though whether it works for China where there is few company that is a technology leader.

评分

The key to retain a smooth profit during product life cycle is knowing and obtaining different needs for different groups. It remains unclear though whether it works for China where there is few company that is a technology leader.

评分

The key to retain a smooth profit during product life cycle is knowing and obtaining different needs for different groups. It remains unclear though whether it works for China where there is few company that is a technology leader.

评分

The key to retain a smooth profit during product life cycle is knowing and obtaining different needs for different groups. It remains unclear though whether it works for China where there is few company that is a technology leader.

评分

The key to retain a smooth profit during product life cycle is knowing and obtaining different needs for different groups. It remains unclear though whether it works for China where there is few company that is a technology leader.

Crossing the Chasm 在线电子书 著者简介

Geoffrey Moore is a Managing Director with The Chasm Group, a consulting practice based in California that provides market development and business strategy services to many leading high-technology companies. He is also a Venture Partner with Mohr Davidow Ventures, a California-based venture capital firm specializing in specific technology markets, including e-commerce, internet, enterprise software, networking and semiconductors. As a Venture Partner at Mohr Davidow, he provides market strategy advice to their high-tech portfolio companies. Geoffrey is a frequent speaker and lecturer at industry conferences and his books are required reading at Stanford, Harvard, MIT and other leading business schools.

Geoffrey's current practice focuses on the concepts of his recent book Living on the Fault Line, targeted to CEO's and senior executives of Fortune 500 companies facing the impact of the Internet. Geoffrey's first book, Crossing the Chasm, initially published in 1991, adds compelling new extensions to the classical model of the Technology Adoption Life Cycle. He introduces his readers to a gap or ""chasm"" that innovative companies and their products must cross in order to reach the lucrative mainstream market. A revised edition was released in July 1999 to update industries and case-study companies.

The sequel, Inside the Tornado, published in 1995, provides readers with insight into how to capitalize on the potential for hypergrowth beyond the chasm. This second book sorts out how the market forces behind the Technology Adoption Life Cycle demand the need for radical shifts in market strategy.

The Gorilla Game, Geoffrey's third book, was originally released in March of 1998 with a revised version, including a new chapter on internet investing, released August of this year. This book was co-authored with Chasm Group managing partner and high-tech marketing strategist Tom Kippola, and stock investment guru and BancAmerica Robertson Stephens analyst Paul Johnson. The Gorilla Game combines the methodology Moore introduced in Crossing the Chasm and Inside the Tornado, with Johnson's stockmarket valuation models and Wall Street expertise, and Kippola's high-tech investment experience.

Geoffrey's most recent book, Living on the Fault Line, focuses on a single theme: How should the management of a public company that rose to prominence prior to the age of the Internet manage for shareholder value now that the Internet is upon us? Living on the Fault Line guides executives and managers who are coping with disruptive technology, destabilizing their core market positions, providing them with new models, metrics, and organizational practices to meet the challenges of the new economy.

Prior to founding The Chasm Group in 1992, Geoffrey was a principal and partner at Regis McKenna, Inc., a leading high-tech marketing strategy and marketing communications company. For the decade prior, he was a sales and marketing executive at three different software companies.

Geoffrey holds a bachelor's degree from Stanford University and a Ph.D. from the University of Washington, both in literature, and served as an English professor at Olivet College.


Crossing the Chasm 在线电子书 图书目录


Crossing the Chasm 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Crossing the Chasm 在线电子书 图书描述

Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers. This pattern, says Moore, is unique to the high-tech industry.

Moore suggests remedies for the problem that can help businesses meet their long-term goals. He coaches marketing professionals on how to move slowly through the gulf, teaching them to create profiles and target specific segments of the population rather than trying to plow right into the mainstream. He cites examples of successful chasm crossings by such companies as Apple, Tandem, Oracle, and Sun, showing what they all had in common and exposing the different weaknesses in their strategies. Moore also assigns responsibility for success to programmers and developers by suggesting they design a "whole product model." Here, because integration tasks are daunting to the mainstream market, all the components of a technological product must be in one package. Moore also describes strategies for competing with rival companies and assessing the best distribution channels for penetrating the target market.

Written not just for marketing specialists but for all employees whose futures ride on the success of a technical product, Crossing the Chasm delivers crucial information in an engaging, readable tone. --This text refers to an out of print or unavailable edition of this title.

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Crossing the Chasm 在线电子书 读后感

评分

这本书主要讲革新产品服务(新产品进入新市场),如何跨越鸿沟,进入主流大众用户群的marketing策略,相当于四步创业法(The Four Steps to the Epiphany)描述的第四阶段 company building。 强调了几个观点 市场有3个要素 1、真实或潜在的用户群 2、解决问题,创造价值的产品或...  

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一、发现鸿沟 技术采用生命周期模型 二、跨越鸿沟 准备行动-瞄准目标-集中军力-制定战略-发起入侵 《营销想象力》、《高科技营销》:整体产品模型 将复杂的定位声明精简为两句简单的话的方法: 销售渠道 对于试图跨越鸿沟的高科技企业来说,争取的销售渠道选择应当是: 1)利用...  

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我是很仔细很仔细去读的这本书,发现很多人都读过这本书,自然是好评一大堆。但是大家好像仍旧还是在说这本里的内容,谁能告诉我你们所理解的鸿沟的本质到底是什么?在跨越鸿沟的过程中理论支撑是什么?具体应该怎么做?我觉得这块我总是不够清晰,请高人指点!  

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跨越鸿沟号称是硅谷高科技公司必读,读完总体感觉就是该书目标用户很明确,新兴高科技企业,希望能将技术转化为产品,一个卖得出去的产品,,然后成为市场中的主导产品。 看得不太认真,核心应该是定位吧。 不过收益最深是书中指出了高科技公司中最常出现的几个问题: 市场规划...  

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