霍华德•莱茵戈德（Howard Rheingold，1947—）：作家、编辑、学者。“虚拟社区”概念的提出者。著有《虚拟社区》（The Virtual Community，1993）与《聪明暴民》（Smart Mobs，2002）等书。《全球评论》（The Whole Earth Review）与《千年全球目录》（Millennium WholeEarth Catalog） 的编辑。

霍华德还在斯坦福大学、加州大学伯克利分校等大学，以及自己开办的“莱茵戈德大学”教授媒介教育课程。

作者网站：http://www.rheingold.com/

本书隶属于东西文库：http://welib.us/

Like it or not, knowing how to make use of online tools without being overloaded with too much information is an essential ingredient to personal success in the twenty-first century. But how can we use digital media so that they make us empowered participants rather than passive receivers, grounded, well-rounded people rather than multitasking basket cases? In Net Smart, cyberculture expert Howard Rheingold shows us how to use social media intelligently, humanely, and, above all, mindfully. Mindful use of digital media means thinking about what we are doing, cultivating an ongoing inner inquiry into how we want to spend our time. Rheingold outlines five fundamental digital literacies, online skills that will help us do this: attention, participation, collaboration, critical consumption of information (or "crap detection"), and network smarts. He explains how attention works, and how we can use our attention to focus on the tiny relevant portion of the incoming tsunami of information. He describes the quality of participation that empowers the best of the bloggers, netizens, tweeters, and other online community participants; he examines how successful online collaborative enterprises contribute new knowledge to the world in new ways; and he teaches us a lesson on networks and network building. Rheingold points out that there is a bigger social issue at work in digital literacy, one that goes beyond personal empowerment. If we combine our individual efforts wisely, it could produce a more thoughtful society: countless small acts like publishing a Web page or sharing a link could add up to a public good that enriches everybody.