The Art of Explanation 在线电子书 图书标签: 表达 营销 思考 思维 心理学 skill 设计 英文版
发表于2024-12-23
The Art of Explanation 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
废话略多,但是也看到一些有用的知识DDDD 笔记见evernote - the art of explanation
评分废话略多,但是也看到一些有用的知识DDDD 笔记见evernote - the art of explanation
评分废话好多。
评分废话好多。
评分废话好多。
李•勒菲弗(Lee LeFever),
Common Craft公司的创始人和首席演示员,该公司的视频演示在世界范围内都享有盛誉,已经有超过5000万人次在线观看该公司制作的视频。他的客户包括很多知名公司,包括乐高、英特尔、福特汽车、微软、谷歌等。
Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems. Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium. You will learn to: Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems. Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience. Present: Produce remarkable explanations with visuals and media. The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.
有一句老话:传拳不传功,传功不传诀,“诀”说出来心里透亮了,不说就如同隔靴搔痒,也许一直事倍功半。这本书就是把演示的“诀”点出来了,演示并不局限于介绍产品和服务的基本层面上,而是一种交流工具。当别人问:“你是干什么的?”演示的策略在于把这个问题当成“...
评分商业小说中有一种说法,所有最有力量的核心剧情元素早在希腊时代就已确定,我们后人所反复使用的不过是前人的遗产、或者其延伸及变体罢了。这一现象的本质在于,从古到今,我们人类的基本生物特征都没有太大变化,因而最能影响我们情绪的那些核心信息要素也是如此,谁最接近本...
评分我朋友非常喜欢乔布斯在苹果发布会上的视频,总是感慨说:“乔帮主太牛了,每次听他的讲话就会觉得自己的英语很厉害,但实际上……嗯,他嘴里出来的产品介绍,能让一个跟他语言、文化背景完全不同的人轻松的明白!”仿佛是乔布斯打破了“难者不会,会者不难”这一魔咒。...
评分一个非常了不起的创意、策划案或产品,如果你没有把它向他人精彩地演示出来,就没有任何人会觉得它了不起。在职场和商场上,千万不要仅仅因为你那不足以吸引人的商业演示,而让你最精妙、最有成效、最有建设性的想法化为泡影。 演示就是描述事实使之易于理解 演示高手都擅长换...
The Art of Explanation 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024