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Annette Simmons 作者

Perseus Pub

译者

2004-2-22 出版日期

254 页数

CAD25.00 价格

Paperback

丛书系列

9780738203690 图书编码

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发表于2024-06-29

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The story factor 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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太多technique需要practice

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"Inspiration, influence, and persuasion through the art of storytelling"--Cover.

The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From ?who I am” to ?I-know-what-you're thinking,” Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.

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