Graphic Design as Communication 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Malcolm Barnard 作者

Routledge

译者

2005-4-11 出版日期

208 页数

USD 120.00 价格

Hardcover

丛书系列

9780415278126 图书编码

Graphic Design as Communication 在线电子书图书标签: 视觉文化

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发表于2024-07-11

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Graphic Design as Communication 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, Graphic Design as Communication looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalisation in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art

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