The Public Relations Strategic Toolkit 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Theaker, Alison; Yaxley, Heather; 作者

譯者

2012-9 出版日期

400 頁數

$ 47.40 價格

叢書系列

9780415676489 圖書編碼

The Public Relations Strategic Toolkit 在線電子書圖書標籤: 營銷公關策劃公共關係

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發表於2024-12-27

The Public Relations Strategic Toolkit 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Public Relations Strategic Toolkit 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Public Relations Strategic Toolkit 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

The Public Relations Strategic Toolkit 在線電子書用戶評價

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這是一本思路清晰的公共關係教材，書中談論瞭很多在公關策劃過程中要需要注意的地方，而且書中也有很多學者行業大傢的看法理論，附錄是很詳細的策劃流程，是step by step 地講，非常良心。

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The Public Relations Strategic Toolkit 在線電子書著者簡介

The Public Relations Strategic Toolkit 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Public Relations Strategic Toolkit 在線電子書圖書描述

The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected. Split into four parts covering the public relations profession, campaign planning, corporate communication and stakeholder engagement, this textbook covers everything involved in the critical practice of public relations in an accessible manner. Features include: definitions of key terms contemporary case studies insight from practitioners handy checklists practical activities and assignments Covering the practicalities of using traditional and social media as well as international considerations, ethics, and PR within contexts from politics to charities, this guide gives you all the critical and practical skills you need to introduce you to a career in public relations.

The Public Relations Strategic Toolkit 在線電子書下載 mobi epub pdf txt 在線電子書下載

想要找書就要到圖書目錄大全

book.wenda123.org

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