The Public Relations Strategic Toolkit 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Theaker, Alison; Yaxley, Heather; 作者

译者

2012-9 出版日期

400 页数

$ 47.40 价格

丛书系列

9780415676489 图书编码

The Public Relations Strategic Toolkit 在线电子书图书标签: 营销公关策划公共关系

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The Public Relations Strategic Toolkit 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Public Relations Strategic Toolkit 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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这是一本思路清晰的公共关系教材，书中谈论了很多在公关策划过程中要需要注意的地方，而且书中也有很多学者行业大家的看法理论，附录是很详细的策划流程，是step by step 地讲，非常良心。

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The Public Relations Strategic Toolkit 在线电子书著者简介

The Public Relations Strategic Toolkit 在线电子书图书目录

The Public Relations Strategic Toolkit 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

The Public Relations Strategic Toolkit 在线电子书图书描述

The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected. Split into four parts covering the public relations profession, campaign planning, corporate communication and stakeholder engagement, this textbook covers everything involved in the critical practice of public relations in an accessible manner. Features include: definitions of key terms contemporary case studies insight from practitioners handy checklists practical activities and assignments Covering the practicalities of using traditional and social media as well as international considerations, ethics, and PR within contexts from politics to charities, this guide gives you all the critical and practical skills you need to introduce you to a career in public relations.

The Public Relations Strategic Toolkit 在线电子书下载 mobi epub pdf txt 在线电子书下载

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