In this book, Adrian Holliday provides a practical framework to help students analyse intercultural communication. Underpinned by a new grammar of culture developed by Holliday, this book will incorporate examples and activities to enable students and professionals to investigate culture on very new, entirely non-essentialist lines. This book will address key issues in intercultural communication including: the positive contribution of people from diverse cultural backgrounds the politics of Self and Other which promote negative stereotyping the basis for a bottom-up approach to globalization in which Periphery cultural realities can gain voice and ownership Written by a key researcher in the field, this book presents cutting edge research and a framework for analysis which will make it essential reading for upper undergraduate and postgraduate students studying intercultural communication and professionals in the field.
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跟一般的美国人教材完全不一个路子，例子很多，总体比较深
评分跟一般的美国人教材完全不一个路子，例子很多，总体比较深
评分跟一般的美国人教材完全不一个路子，例子很多，总体比较深
评分跟一般的美国人教材完全不一个路子，例子很多，总体比较深
评分以identity, otherization, representation串起了IC，思路很有创意，但此书过份追求作为一本实用教材，导致理论讲得不透。
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