On Target 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


On Target

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Laura Rowley 作者
Wiley
譯者
2004-11-3 出版日期
224 頁數
USD 18.95 價格
Paperback
叢書系列
9780471667292 圖書編碼

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On Target 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

On Target 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

On Target 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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On Target 在線電子書 圖書描述

The first behind--the--scenes look at the stunning success of Americaa s hippest discount retailer Founded in 1962 by Minnesota--based department store Daytona s, Target has grown to become Americaa s second most profitable retailer behind Wal--Mart. On Target is the first in--depth look at the business leaders and strategies that made Target such a runaway success. The companya s easily recognizable red--and--white logo, youthful television advertisements, and upscale partnerships--with designers like Michael Graves, Mossimo, and Todd Oldham--have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle-- and upper--income families across the country. In On Target, award--winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Targeta s story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bulla s--eye. Laura Rowley (Maplewood, NJ) is an award--winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.

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