Product Leadership Pathways to Profitable Innovation 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Cooper, Robert G. 作者

Perseus

译者

2005-1 出版日期

304 页数

218.00元价格

HRD

丛书系列

9780465014330 图书编码

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发表于2025-01-06

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Product Leadership Pathways to Profitable Innovation 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newton's. Cooper invented what's called the "stage-gate" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won't just tell you what things are helpful to your company's success. Now it will tell you how and how much they help.

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