Product Leadership Pathways to Profitable Innovation

Product Leadership Pathways to Profitable Innovation pdf epub mobi txt 電子書 下載2025

出版者:Perseus
作者:Cooper, Robert G.
出品人:
頁數:304
译者:
出版時間:2005-1
價格:218.00元
裝幀:HRD
isbn號碼:9780465014330
叢書系列:
圖書標籤:
  • 經理 
  • 管理 
  • webdesign 
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As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newton's. Cooper invented what's called the "stage-gate" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won't just tell you what things are helpful to your company's success. Now it will tell you how and how much they help.

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