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And Now a Few Words from Me

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Garfield, Bob 作者
McGraw-Hill
譯者
2004-7 出版日期
204 頁數
$ 19.15 價格
Pap
叢書系列
9780071441223 圖書編碼

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發表於2024-11-13

And Now a Few Words from Me 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

And Now a Few Words from Me 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

And Now a Few Words from Me 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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And Now a Few Words from Me 在線電子書 著者簡介


And Now a Few Words from Me 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

And Now a Few Words from Me 在線電子書 圖書描述

'"And Now a Few Words from Me" is a must read for all young people who want to get into advertising, and for all of us old people who want to get out' - Jerry Della Femina, author of "From Those Wonderful Folks Who Gave You Pearl Harbor". 'Garfield is going to piss a lot of people off, because he has the guts to tell it like it is' - Sergio Zyman, author of "The End of Advertising as We Know It". 'No one knows the ad biz - the good, the bad, and the ugly - better than Bob Garfield. This book offers sorely needed advice' - Jack Trout, author of "A Genie's Wisdom". 'What Bob Garfield achieves here - simultaneous seriousness and irreverence - is a very had thing to pull off' - Kurt Anderson, author of "Turn of the Century". Bob Garfield, author of "Advertising Age's" widely read column "Ad Review," is the world's most influential advertising critic. And he is ticked off, wielding his pen like a flaming broadsword, striking out at rudeness, self-indulgence, irrelevance, irresponsibility, and outright sleaze. And "Now a Few Words from Me" is a primer, a volume of case studies, an earnest reflection, and a hilarious exercise in journalistic hell-raising. Amid his take-no-prisoners citations of ad failures, Garfield also lays out rules for good advertising - commonsense rules too often forgotten. Advertising may or may not get better as a result of Garfield's book, but it will never be the same.

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